By embracing fans numerous and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Seglar has found a method to keep its interlocking stones inside the hands of millions. It’s a model that other companies ought to follow, says McKee.
Instruction online 1948, Ole Kirk Kristiansen and his workshop had just starting producing a range of wooden gadgets. It was not before the following season that they started out using a new plastic-injection rounds machine to make plastic bricks, which before long gave these people an advantage more than their competition in the booming post-war market.
In 1949, they started off producing the bricks with studs about them to enable them to situation together. This was a key version, making the bricks far more stable and durable. Later, in 1958, they made a major improvement with the benefits of what is known when the “stud and coupling system”, which usually ensures that each Lego stone fits with any other stone. These two essential iterations will be why Profano sets created 40 years back still interlock seamlessly with those developed today.
Through the years, Lego has kept its finger relating to the pulse of pop customs by joining up with big-name franchises such as Star Battles and Harry Potter. They have also appreciated the community of adults which have been fans of the brand, known as AFOLs (Adult Followers of Lego), with a variety of sets like the Back to the lego store sets Foreseeable future DeLorean period machine and a set of female Nasa experts.